The real people casting deep dive: Vitamin Enriched Casting faced the unique challenge of finding fathers in their thirties with mild to moderate hearing loss who do not wear hearing aids are married, and have three daughters.
Production Company: Smuggler
Advertising Agency: Media Arts Lab
Director: Henry-Alex Rubin
Type of Casting: Real People Casting
Emmy Nominations: The “Heartstrings” ad, directed by Henry-Alex Rubin, was nominated for an Emmy Award in the Outstanding Commercial category.
D&AD Pencil Winner: “Heartstrings” received a D&AD Pencil Award in the Performance category.
AICP Post Award: The campaign won the AICP Post Award for Best Licensed Soundtrack or Arrangement.
ADC Awards: The campaign was recognized by the ADC Awards, which celebrate artistry and craftsmanship in advertising and design.
Webby Award Nomination: The ad was also nominated for a Webby Award.