NBC’s coverage of the games of the XXXI Olympiad presented Rio Reactions as a part of their Olympics programming.
The Vitamin Enriched team scoured the streets of New York City, San Francisco and Atlanta to find real Olympics fans. Hundreds of fans were auditioned and cast to give same day reactions to actual Olympic moments. We cast over 130 people for these segments..
Director: Droga5 / Vitamin Enriched
Advertising Agency: Droga5
On set interviewing: Vitamin Enriched